Janecek, senior vice president of sales and marketing at Reddwerks Corporation, particularly in retail.
It’s impossible for anyone to keep up with them,
but event-driven logistics is a process that can manage all of them for optimal results.
Improving Outsourcing Success with an
Embedded 3PL
Mike Marlowe, Kane is Able, Inc.; Bill Lindeke, Kim-
berly-Clark; Kate Vitasek, University of Tennessee;
Jean Murphy, SupplyChainBrain; June 2011
For all the talk of partnership, business dealings
between shippers and their third-party logistics
providers have largely been tactical in nature. Get-
ting to the next level, where 3PLs are deeply
embedded in the fabric and strategy of their client’s
business, is a journey that barely has begun. Dis-
cussing the productivity promise and the chal-
lenges of Embedded 3PLs are Mike Marlowe of
Kane is Able, Bill Lindeke of Kimberly-Clark, Kate
Vitasek of the University of Tennessee and Jean
Murphy of SupplyChainBrain.
The Value of Good Governance in a 3PL
Relationship
Kate Vitasek, Faculty, Center for Executive Educa-
tion, University of Tennessee; June 2011
When contracting for 3PL services, most companies
focus on the statement of work and give little atten-
tion to issues of governance. These priorities need
to be reversed, says Kate Vitasek of the University of
Tennessee faculty. Vitasek discusses the importance
of governance issues and a recent white paper from
the University’s Center for Executive Excellence that
identifies governance best practices among highly
successful 3PL partnerships.
Preparing for Expansion of the Panama Canal
Rich Thompson, Executive VP, Global Supply Chain
Practice, Jones Lang LaSalle; June 2011
Expansion of the Panama Canal, which will allow
the waterway to accept ships nearly twice the size
of its current capacity, is on pace to meet a projected 2014 completion date, says Rich Thompson
of Jones Lang LaSalle. Thompson was part of a
group that recently toured the Canal project. He
explains how the expansion is impacting port
development and is fueling other trends in industrial real estate.
Managing Transportation When Capacity
is Tight
Jeff Brashares, Senior VP, Sales & National
Accounts, TTS, LLC; June 2011
With the rising cost of fuel, a growing truck-driver
shortage and continuing interest in “going
green,” companies are looking to shift more
freight to intermodal, says Jeffrey Brashares of
TTS, an intermodal marketing company. The
problem is that intermodal capacity is very tight.
Brashares provides insight on the market for
intermodal, how long the capacity crunch will
last and what the impact will be on rates.
The Capacity Crunch: What’s Ahead
Dave Howland, VP, Land Transport Services, APL
Logistics; June 2011
Ocean and land carriers that pared down their
fleets during the 2008-2009 recession are
being very cautious about adding back capacity, says Dave Howland of APL Logistics. Couple that with new truck safety regulations
expected to further shrink the driver pool and
it becomes clear that capacity shortages will be
a fact of life for several years to come, he says.
Howland offers suggestions on how shippers
can work with carriers to ensure their service
doesn’t suffer.
Standing Up for Today’s Shippers
Brian Everett, Executive Director, Nasstrac;
June 2011
Proposed changes in the federal hours-of-serv-
ice for truck drivers and stricter driver safety
requirements will have a negative impact on the
bottom-line of motor carriers without a com-
mensurate improvement in safety, says Brian
Everett of Nasstrac. The reason is that the truck-
ing industry already has made great strides at
improving safety since the hour-of-service were
last revised in 2003. Everett discusses this and
other pending regulatory and legislative issues
on which Nasstrac is advocating for shippers.
Results from the 2011 Transportation
Procurement Study
Jim Blaeser, Publisher, American Shipper; July 2011
The latest survey by American Shipper finds that
best-in-class transportation buyers are looking
beyond mere price, to incorporate more strategic
concerns into their negotiations and decisions on
procurement. Publisher Jim Blaeser offers a
glimpse into the results.
How to Take Control of Your Inbound Logistics
Greg Aimi, Research Director, Gartner; July 2011
Greg Aimi, research director with Gartner, makes
the case for taking over at least a portion of
inbound movements. The results, he says, can be
lower overall logistics costs, better cooperation
among departments within the organization and
reduced inventory levels.
Logistics In Today’s Marketplace
Robert Gifford, Executive VP, Global Logistics,
Ingram Micro Inc.; August 2011
Cloud computing and 3PL services are the
growth engines for Ingram Micro, says Robert
Gifford, the company’s executive vice president
for global logistics. But all businesses are
affected by the growth in e-commerce, not just
technology providers. Online shopping
depends on a vastly changed logistics land-
scape. 3PLs now directly interact with their cus-
tomer’s customer.
3PLs and the Role of Government
John E. Wagner, Jr., President, Wagner Industries;
August 2011
From large to small, logistics services providers
should be concerned about the impact legisla-
tion will have on them, says John E. Wagner Jr.,
president of Wagner Industries. Whether work-
ing through their own legal staffs or industry
advocacy groups, 3PLs must be aware of such
things as the Food Safety Modernization Act
and laws affecting pensions, union activity,
drivers’ hours and many other areas.
The Importance of Marine Highways to Cargo
Transportation
Mark Yonge, Vice Chairman, Marine Highways
Cooperative; August 2011
The U.S. has more than 25,000 miles of coastal and
inland water highways, yet only 2 percent of all
cargo is moved on them, says Mark Yonge, vice
chairman of the Marine Highways Cooperative.
But in the next several years, he sees more shippers
realizing that these waterways are the intermodal
transportation alternative for the future.
Customers Demand that 3PLs Drive Innovation
David Caines, President, Kenco Logistic Services;
August 2011
Some companies have cut their in-house trans-
portation departments by 30 percent or more due
to the difficult economy we’re in, says David
Caines, president of Kenco Logistic Services. That’s
why they depend on their 3PLs to determine what’s
needed to help them achieve many of their strate-
gic objectives.
Keys to Success in Outsourcing Distribution
Timothy Sheehan, Senior Manager, Accenture;
August 2011
Capital outlays and technology investment are so
great that many companies want to outsource their
distribution, says Timothy Sheehan, a senior man-
ager at Accenture. But several steps should be taken
before they spin off that function, including a con-
tract with terms, KPIs, pricing and penalties; a proj-
ect plan; milestones and metrics; and a solid team.
Is the Economy Hampering Logistics?
Rosalyn Wilson, Senior Business Analyst, Delcan;
August 2011
The industry plodded along in 2010 and is doing
more than that now, says Rosalyn Wilson, senior
business analyst at Delcan. Job creation is weak
and consumers are buying “needs, not wants,”
which translates into lower freight volumes. Wilson
thinks it will be three to five years before the indus-
try returns to normal.
Benchmarking in a Dynamic Truckload Market
Ben Cubitt, SVP Engineering & Consulting,
Transplace; September 2011
Ben Cubitt, senior vice president of engineering
and consulting with Transplace, explores the value
of benchmarking rates in a dynamic freight market.
The Regulatory Storm in Transportation
Christian Schenk, Vice President of Product Market-
ing, Xata Corporation; September 2011
A proposed reduction in the hours that truckers will
be permitted to drive will have significant impact on
deliveries and other downstream activities, says
Christian Schenk, vice president of product market-
ing at Xata Corporation. Moreover, CSA, another
regulation that will have enormous impact on truck-
ing, may drive 250,000 drivers from the industry.
The Case for Heavier Trucks on Interstate
Highways
Tom Carpenter, Director of Logistics, North Amer-
ica, International Paper; November 2011
Tom Carpenter, director of logistics for North Amer-
ica with International Paper, offers his view on why
