16 EXECUTIVE BRIEFINGS
An Asia-Based Supply Chain for
Medical Products
Electronic Game Maker Battles
Content Thieves
Why Lean Is Losing Momentum in
the Executive Suite
The Monster Cable Supply Chain:
A Look Behind the Scenes
The Future of the Digital Supply
Chain
At Microsoft, It’s All About
Communication
New Ideas for Warehouse
Productivity
Managing Large Logistics Projects
3PLs Jump Into Valued-Added
Services
On the Road to Supply Chain
Excellence
Supply Chain Innovation at
Starbucks
Real Benefits From the Marketing
Supply Chain
All Customers Aren’t Created
Equal
A Smarter Approach to Supplier
Collaboration
Supply Chain Transformation at
Citrix Systems
Managing All the Way to the
Retail Shelf
Say Goodbye to SLOB--Slow and
Obsolete Inventory
Portrait of the Indispensable
Supply Chain Leader
A Study on Supply Chain
Challenges in Manufacturing
Plus
Roundtable Discussion: Six
Experts on the Value of Enterprise
Inventory Optimization
10 EDITORIAL
The Advantage of Adversity
12 SCBEXCLUSIVE
Technology,Managers
Team for Much More
Accurate Forecasting
Group President & Publisher Brad Berger
Tel:516-829-9210, ext.110 • Fax:516-829-9722
150 Great Neck Road, Suite 400, Great Neck, N Y 11021
e-mail: bberger@supplychainbrain.com
Associate Publisher Emily Vaughn Janson
Tel:847-266-9858 • Fax:847-266-9868
873 Yale Lane, Highland Park, IL 60035
e-mail: ejanson@supplychainbrain.com
Editor-in-Chief Russell W.Goodman
Tel:717-525-9543
e-mail: rgoodman@supplychainbrain.com
Managing Editor Robert J.Bowman
Tel:415-221-4396
e-mail: rbowman@supplychainbrain.com
Editor Emeritus Jean V.Murphy
e-mail: jmurphy@supplychainbrain.com
Director of Communications & Client Relations
Laraine Giordano
e-mail: lgiordano@supplychainbrain.com
Art Director/Webmaster Jill Stelmack
e-mail: jstelmack@supplychainbrain.com
SALES
VP Marketing, Media & Partnerships: Kelly Keller
Tel:510-526-0672 • Fax:510-526-0672
793 Euclid Avenue, Berkeley, CA 94708
e-mail: kkeller@supplychainbrain.com
Dir of Sales for Economic Development: Harry J. Benedict
Tel:404-733-5577 • Fax:404-733-5577
VP European Operations: Carel Letschert
Tel:31-20-633-4277 • Fax:31-20-631-2669
Sales Manager (Southern Europe): Eric Jund
Tel:33-493-58-7743 • Fax:33-493-24-0072
REPRINTS
The Reprint Group
Tel: 717-505-9701
OPERATIONS
Production Director Jill Stelmack
EXECUTIVE
President & Executive Publisher
Gerald E. Keller
Group President & Publisher
Brad Berger
Executive Vice President, CFO
Irwin I. L. Levine
Executive, Art and Production Offices:
Keller International Publishing Corp.
150 Great Neck Road, Suite 400, Great Neck, N Y 11021
Tel:516-829-9210 Fax:516-829-9722
EXECU TIVE OFFICES: SupplyChainBrain (ISSN 1949-2693) is published eight times per year by Keller International Publishing Corp., 150
Great Neck Road, Suite 400, Great Neck, N Y 11021. Periodicals Postage
Paid at Great Neck, N Y and at additional mailing offices. POST-MASTER:
Send change of address to SupplyChainBrain,150 Great Neck Road,
Suite 400, Great Neck, N Y 11021. SUBSCRIP TIONS: Free to qualified
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CUS TOMER SERVICE DEPAR TMEN T: Tel: (516) 829-9210 ext. 150;Fax:
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A Keller International Publication