Supply Chain Brain

GL&SCS Is Now SupplyChainBrain

‘A good name is more desirable than great riches.’ —Proverbs 22:1

n these difficult economic times some might quibble with

Solomon about that, I suppose, but surely it’s incontestable that names are pretty important. Why else do we agonize so much over what to call our children?

And so we come to the new name for the magazine you’re holding, SupplyChainBrain. Virtually since its inception, it’s been known as Global Logistics & Supply Chain

Strategies, and you may well ask about brand equity. Doesn’t that count for something? It certainly does, and that’s precisely what prompts the change in name.

I hope most of you recognize that SupplyChainBrain.com is the name our web site has carried for more than a decade. That site has become the driver behind how we provide information to supply chain professionals like you. What started out as a digital version of the print publication is now home to a vast range of products created to serve the SCM community. Hundreds of video interviews with supply chain experts are available there. So are scores of newsletters, more than 70 channels of content, the largest supplier directory in the business, a job board, an events calendar and an RFP service. The fact is there are thousands upon thousands of pages of supply chain management content that we’ve produced since our inception. All of it is accessed on the site directly, through our wide range of industry newsletters, via links from hundreds of industry resources, and by way of today’s major search engines. Oh, and yes, there’s a digital version of the magazine there.

When we launched Global Logistics & Supply Chain Strategies we could not have known that I

the print publication would birth these products, or that one day most SCM professionals would get an increasingly larger percentage of their information from the internet. The tremendous number of hits and visits that SupplyChainBrain.com registers 24/7 attests to the fact that it has become the flagship of our company. To paraphrase, and maybe slightly strain, Mr. Wordsworth, the child is father of the man. It

makes sense then that the name of the magazine be consistent with the more highly recognized brand, SupplyChainBrain.

Every product of ours contributes in some way to keeping the supply chain professional informed about changes in his or her world, and SupplyChainBrain magazine is no different. In every issue there is original content: in-depth feature articles and case studies (still the most exhaustively researched in supply chain publishing), interviews and special reports you will find nowhere else. In addition, the magazine alerts you to important information available only on the web site.

Our continued focus for each issue of SupplyChainBrain magazine is built around a single theme, such as the Annual Resource Guide, the Supply Chain Innovation Awards, Complexity Masters or, as in this edition, the 100 Great Supply Chain Partners.

The meaning of our new tagline—One Forum. One Focus. Many Minds—is simple. It defines our mission, which is to be your sole source for supply chain management news, intelligence, strategy and innovation—a synthesis of many minds, singularly focused, delivered in the medium you choose.