GL&SCS Is Now
‘A good name is more desirable than great riches.’ —Proverbs 22:1
n these difficult economic times
some might quibble with
Solomon about that, I suppose, but
surely it’s incontestable that names
are pretty important. Why else do
we agonize so much over what to
call our children?
And so we come to the new
name for the magazine you’re holding, SupplyChainBrain. Virtually
since its inception, it’s been known
as Global Logistics & Supply Chain
Strategies, and you may well ask
about brand equity. Doesn’t that count for something? It certainly does, and that’s precisely what
prompts the change in name.
I hope most of you recognize that SupplyChainBrain.com is the name our web site has carried for
more than a decade. That site has become the driver
behind how we provide information to supply
chain professionals like you. What started out as a
digital version of the print publication is now home
to a vast range of products created to serve the SCM
community. Hundreds of video interviews with
supply chain experts are available there. So are
scores of newsletters, more than 70 channels of content, the largest supplier directory in the business, a
job board, an events calendar and an RFP service.
The fact is there are thousands upon thousands of
pages of supply chain management content that
we’ve produced since our inception. All of it is
accessed on the site directly, through our wide
range of industry newsletters, via links from hundreds of industry resources, and by way of today’s
major search engines. Oh, and yes, there’s a digital
version of the magazine there.
When we launched Global Logistics & Supply
Chain Strategies we could not have known that
the print publication would birth
these products, or that one day
most SCM professionals would
get an increasingly larger percentage of their information from the
internet. The tremendous number
of hits and visits that SupplyChainBrain.com registers 24/7
attests to the fact that it has
become the flagship of our company. To paraphrase, and maybe
slightly strain, Mr. Wordsworth,
the child is father of the man. It
makes sense then that the name of the magazine
be consistent with the more highly recognized
Every product of ours contributes in some way
to keeping the supply chain professional informed
about changes in his or her world, and
SupplyChainBrain magazine is no different. In every issue
there is original content: in-depth feature articles
and case studies (still the most exhaustively
researched in supply chain publishing), interviews
and special reports you will find nowhere else. In
addition, the magazine alerts you to important information available only on the web site.
Our continued focus for each issue of
SupplyChainBrain magazine is built around a single theme,
such as the Annual Resource Guide, the Supply Chain
Innovation Awards, Complexity Masters or, as in this
edition, the 100 Great Supply Chain Partners.
The meaning of our new tagline—One Forum.
One Focus. Many Minds—is simple. It defines our
mission, which is to be your sole source for supply
chain management news, intelligence, strategy and
innovation—a synthesis of many minds, singularly
focused, delivered in the medium you choose.
SupplyChainBrain. It makes sense.